Magnetic North rebrands as West

Leading provider of cloud-based contact centre solutions, Magnetic North announces that it will be rebranded under the “West” name. Magnetic North was acquired in November 2015 by West Corporation, a global provider of communication and network infrastructure solutions. The rebranding reflects West’s extended product offering to the UK market and enhanced global position in leading the industry transition to cloud-based contact centres.

The integration of Magnetic North’s cloud-based contact centre solution into West’s Unified Communications Services portfolio strengthens the company’s ability to meet growing market demand for seamless multi-channel communications. It means West now belongs to an elite group of global service providers with the capability to meet all of an organisation’s UC requirements including cloud-based contact centres, and in the US, E911 emergency service grade requirements.

Magnetic North’s existing customers can now access West’s complete portfolio of solutions to more effectively communicate, collaborate and connect with their audiences.

Commenting on the rebrand, Enda Kenneally, West’s vice president of sales and business development for Unified Communications Services, said, “This is a very exciting time for us because we have a product portfolio that meets a growing market need for a powerful, fully integrated cloud-based contact centre and UC solution. As a single entity with combined experience and expertise, we look forward to taking communications delivery in the UK to the next level, bringing solutions with increased resilience, manageability and scalability. We are approaching a tipping point as enterprises of every size turn to cloud to overcome the limitations of their legacy systems and West will be working with its channel partners to respond to this exciting market opportunity.”

Both companies have worked towards a seamless integration of services and personnel, with key leadership remaining unchanged. To learn more about West’s Unified Communications Services offering, visit