PRESS RELEASE: eGain announced that it has brought on board Maureen Ellenberger as Senior Advisor. Formerly Director of Veterans Relationship Management at the Department of Veterans Affairs (VA), Maureen will bring industry-specific insights to guide solution and business development for eGain in the healthcare sector.
Maureen directed two major transformation initiatives at VA, which is the largest integrated healthcare system in the US:
• The Veterans Relationship Management (VRM) program, a multi-year enterprise wide strategic business and IT series of integrated projects focused on access and improved customer service for Veterans, Service Members and the partner organizations who support them.
• Enterprise Access & Integration (EA&I), where she was responsible for building, deploying, and maintaining the processes and technology needed for a high-touch, technology-enabled customer service experience.
“The healthcare sector offers exciting innovation opportunities to transform patient engagement and control costs,” said Maureen Ellenberger. “With its broad and deep solution for knowledge-guided customer engagement, eGain uniquely addresses the need for smarter digital engagement in this market.”
“Driven by the digital customer and the cost-curve bending imperative, proactive patient engagement has become a no-brainer,” said Ashu Roy, eGain CEO. ““Maureen will help us operationalize innovative use cases and effective partnerships to deliver transformational healthcare outcomes, as she did at VA.”