Moxie Software announced the availability of Moxie Concierge on THINK Marketing, a new one-stop destination for marketers to gain knowledge, learn skills and ultimately drive a digital transformation within their business. Moxie Concierge is used in retail, travel, high tech, and financial services enterprises to increase customer conversions and retention by intelligently engaging customers via self-service, chat and email throughout the online customer journey.
Starting today, companies that want to ensure online business success can create more meaningful and profitable customer interactions. Using Moxie Concierge, a company can offer a concierge-like experience to their customers, delivering the right information at the right time by uniting three digital communication channels including 1) contextual information that is presented at the right time (with no human resources required), 2) assistance via live chat, and 3) email. The solution provides a user-friendly business administration to iterate business rules and insights that provide visibility into the performance of the digital engagement channels.
Designed to help Chief Marketing Officers (CMO) and their teams build proficiency and experience, THINK Marketing delivers news and thought leadership content from the industry’s top marketing influencers and news outlets. The news content links to learning materials, demonstrations, and trials from a variety of vendors around topics such as campaign management, digital marketing and analytics. Through these assets, marketers can gain a deeper knowledge and, when ready, match their needs with solutions from IBM and more than 60 marketing technology companies from around the globe.
“Enterprises need to engage today’s mobile customers with the information and assistance they need to get things done while on the go,” said Nikhil Govindaraj, VP of Products for Moxie. “To do so, companies must understand where customers are struggling and identify where there is an opportunity to help and then engage the customer via the most appropriate digital engagement channel. We’re excited that Moxie Concierge is part of THINK Marketing, helping IBM clients interact with and engage their customers.”
“Marketers face an overwhelming number of solutions and opinions on what’s the right path to business success,” said Maria Winans, CMO, IBM Commerce. “With THINK Marketing, IBM and partners such as Moxie will deliver the education, opinions and solutions that help to drive this digital marketing transformation.”