CafeX Partners with Rakuten Communications to Fuel Market Expansion in Japan

CafeX Communications® announced plans to significantly expand its presence in Asia. The company has reached an exclusive agreement with Rakuten Communications Corporation to distribute CafeX’s award-winning portfolio of digital customer engagement and web collaboration solutions throughout Japan. CafeX has also named Vincent Gebes as its managing director of Asia to work directly with Rakuten Communications and other partners to expand business opportunities, develop localized offerings by market and build market awareness for CafeX solutions.

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“This partnership with CafeX allows us to serve the growing demand for video collaboration and omnichannel customer service in the Japanese market,” said Yasufumi Hirai, Representative Director and Chairman, CEO of Rakuten Communications. “CafeX is recognized as the leading innovator of web real-time communications across the globe. We anticipate that, by utilizing CafeX’s transformational mobile and web engagement solutions, many businesses will benefit from improved customer experience and workforce productivity.”

Under the agreement, Rakuten Communications has the right to market, distribute and license all software products and related maintenance services of CafeX within Japan, in addition to providing value-added services. CafeX’s flagship products include Live Assist®, Supervisor Assist, and the award-winning Chime video collaboration solution.

“We are very excited to announce our strategic partnership with Rakuten Communications,” said Rami Musallam, president and chief executive officer for CafeX. “Rakuten Communications’ industry leadership enables us to be highly effective in launching business-ready collaboration solutions at scale for the Japanese market. We also are delighted to announce Vince Gebes as managing director for Asia, whose extensive technology experience over the last 25 years makes him a pivotal contributor to our success in the region.”