Medallia to Acquire Behavioral Analytics Startup Cooladata

Medallia, the global leader in customer experience management, announced it has signed a definitive agreement to acquire Tel Aviv-headquartered Cooladata, a next generation cloud-based behavioral analytics platform. Leveraging its proprietary big data platform and artificial intelligence engine, Cooladata can process huge datasets beyond customer surveys to analyze non-explicit feedback to derive and predict customer sentiment. Continue reading Medallia to Acquire Behavioral Analytics Startup Cooladata