Tag Archives: AdWords

LivePerson, Google open new AdWords click-to-message ad extensions to large enterprises

liveperson_logoLivePerson is the first company to launch a way for large brands to use the AdWords click-to-message ad extension. The ad extension, rolling out generally in the coming weeks, lets consumers message an advertiser via SMS, directly from a pay-per-click ad. LivePerson makes this work for large enterprises by routing these messages intelligently to the brand’s sales and service professionals on its LiveEngage platform. Continue reading LivePerson, Google open new AdWords click-to-message ad extensions to large enterprises