Tag Archives: Cognesia

Data specialist GI Insight boosts digital offering with acquisition of web analytics firm Cognesia

Customer analytics and database marketing company GI Insight has extended its reach and capability in the area of online consumer behaviour with the acquisition of a majority stake in digital media analysis firm Cognesia . GI Insight’s traditional strength in loyalty programmes and highly targeted direct marketing campaigns will be bolstered by Cognesia’s expertise in the real-time tracking and analysis of customers’ online interactions. Continue reading Data specialist GI Insight boosts digital offering with acquisition of web analytics firm Cognesia