Tag Archives: SoLoMo

Research: Permissions and strong customer relationships critical for SoLoMo marketing to succeed

New research on Social Local Mobile (SoLoMo) marketing by customer insight company GI Insight reveals that 70% of UK consumers are only happy to receive location-based commercial messages via their mobile phone if they have given prior permission for the company sending the communications to contact them.  Continue reading Research: Permissions and strong customer relationships critical for SoLoMo marketing to succeed