Content Guru, a leading global provider of enterprise cloud Customer Experience (CX) and contact centre solutions, has been positioned as a Leader in the IDC MarketScape European Contact Center-as-a-Service (CCaaS) Application Software 2025 Vendor Assessment (doc # EUR153005525, October 2025).
The IDC MarketScape assessed the European CCaaS market through its MarketScape model, providing a qualitative and quantitative analysis on the characteristics that highlight each vendor’s success in the marketplace. This evaluation is based on a comprehensive framework and set of parameters expected to be the most conducive to success in providing cloud professional services in both the short term and long term.
“We believe being recognized as a Leader by IDC MarketScape underscores our position at the forefront of Europe’s cloud contact centre market,” commented Martin Taylor, Co-Founder and Deputy CEO of Content Guru. “We further believe this recognition is a testament to our sustained investment in innovation and our commitment to helping enterprises deliver exceptional customer experiences at scale. As AI continues to redefine how organizations engage with their customers, we remain true to our ‘helping humans help humans’ philosophy: empowering businesses with intelligent, future-ready solutions that enhance both customer and agent experiences.”
Visit https://www.contentguru.com/en-gb/
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market.
IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.