Klaviyo joins Atlassian Williams F1 Team as Official B2C CRM Partner

Klaviyo joins Atlassian Williams F1 Team as Official B2C CRM Partner for 2027 and beyond. The multi-year partnership brings together a world-leading technology organization and a multiple World Championship-winning F1 team, as they join in a shared mission to build stronger, personalized relationships with fans and audiences worldwide. Continue reading Klaviyo joins Atlassian Williams F1 Team as Official B2C CRM Partner →

Amazon Connect Expands Customer Service Transformations

A growing number of organizations are replacing fragmented customer experience systems with cloud-based environments based on the Amazon Connect platform to enable personalized interactions and resilient operations, according to a new research report published by Information Services Group (ISG), a global AI-centered technology research and advisory firm. Continue reading Amazon Connect Expands Customer Service Transformations →

Salesforce Signs Definitive Agreement to Acquire Braze

Salesforce, the world’s #1 AI CRM, announced it has entered into a definitive agreement to acquire Braze, a leading customer engagement platform, for approximately $5.66 billion in enterprise value. Under the terms of the agreement, holders of Braze Class A common stock will receive $47.50 in cash per share. Continue reading Salesforce Signs Definitive Agreement to Acquire Braze →