Acquisitions & Mergers

Salesforce Signs Definitive Agreement to Acquire Cresta

Salesforce announced it has signed a definitive agreement to acquire Cresta, the voice-first operating system for customer experience. Cresta’s voice agents resolve complex customer calls end to end. Its platform guides human representatives in real time and analyses every interaction, bringing people and voice agents together on one platform. Continue reading Salesforce Signs Definitive Agreement to Acquire Cresta →

Technology

Coforge Launches BridgeCX Real-Time Personalization Solution Built on Pega Customer Decision Hub and Mastercard Dynamic Yield

Coforge Limited, a global AI-native engineering services leader, announced the launch of BridgeCX, a next-generation customer engagement solution built on Pega Customer Decision HubTM from Pegasystems Inc., the enterprise AI software company for mission-critical work, and integrated with Mastercard Dynamic Yield. Continue reading Coforge Launches BridgeCX Real-Time Personalization Solution Built on Pega Customer Decision Hub and Mastercard Dynamic Yield →

Technology

Parloa’s Agent Management Platform now sold as an SAP Solution Extension for agentic customer interactions

Agentic CX leader Parloa announced that its Agent Management Platform is now available as an SAP Solution Extension under the name “SAP Conversational Agent Management by Parloa.” Parloa enables customers to build, deploy and manage AI agents across the full customer lifecycle and all channels, with built-in controls to improve every conversation. Continue reading Parloa’s Agent Management Platform now sold as an SAP Solution Extension for agentic customer interactions →

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Klaviyo joins Atlassian Williams F1 Team as Official B2C CRM Partner

Klaviyo joins Atlassian Williams F1 Team as Official B2C CRM Partner for 2027 and beyond. The multi-year partnership brings together a world-leading technology organization and a multiple World Championship-winning F1 team, as they join in a shared mission to build stronger, personalized relationships with fans and audiences worldwide. Continue reading Klaviyo joins Atlassian Williams F1 Team as Official B2C CRM Partner →

Technology

Amazon Connect Expands Customer Service Transformations

A growing number of organizations are replacing fragmented customer experience systems with cloud-based environments based on the Amazon Connect platform to enable personalized interactions and resilient operations, according to a new research report published by Information Services Group (ISG), a global AI-centered technology research and advisory firm. Continue reading Amazon Connect Expands Customer Service Transformations →