Category Archives: Blog

Why CRM Is Essential For Effective Contact Centre Engagement

BLOG: Colin Hay, VP Sales, Intelecom UK looks at the advantages of smarter CRM… Customer relationship management (CRM) is a moving target of definitions and associations. Even full time professional industry watchers have to update their standard definitions to reflect the evolution of a market that Gartner forecasts will be worth $36.7 billion in 2017. Continue reading Why CRM Is Essential For Effective Contact Centre Engagement

Very best customer experiences – the new competitive advantage

Jeremy Hamill-Keays of Teleopti takes a look at a favorite subject from a new angle… We are experiencing change all the time, and today, more rapidly so than ever. Products, technologies, the business landscape, expectations – they’re all in a constant state of flux. This is nothing new. How companies are developing a competitive advantage has also changed. Continue reading Very best customer experiences – the new competitive advantage