Category Archives: Guest Post

Plummeting retail figures reflect critical need for better omnichannel customer experience, says Aspect Software

New figures released by the British Retail Consortium (BRC) have revealed that like-for-like retail sales in the UK in April fell by 4.2 per cent year-on-year. Alongside this, total sales in the same period were down 3.1 per cent, representing the sharpest fall since the BRC started collecting data 23 years ago. Continue reading Plummeting retail figures reflect critical need for better omnichannel customer experience, says Aspect Software

Introducing Gen Z – “Millennials on Steroids”

The worldwide director of J Walter Thompson’s Innovation Group, Lucie Greene, famously referred to Gen Z or Gen Zers as “millennials on steroids”[i]. Born in the late 1990s to the 2010s, this Snapchat, Smartphone generation are the first true digital natives (having never known a world without the Internet) and they are about to enter the workforce. Continue reading Introducing Gen Z – “Millennials on Steroids”

The First Step to Integrating AI in your Customer Experience

When adding artificial intelligence to your organisation, the best first step is to create a plan for integrating AI and robotics into the omni-channel experience that you’ve already developed. It doesn’t mean that you need to change everything about the customer experience just because you’re implementing new capabilities. Continue reading The First Step to Integrating AI in your Customer Experience