Category Archives: Guest Post

Introducing Gen Z – “Millennials on Steroids”

The worldwide director of J Walter Thompson’s Innovation Group, Lucie Greene, famously referred to Gen Z or Gen Zers as “millennials on steroids”[i]. Born in the late 1990s to the 2010s, this Snapchat, Smartphone generation are the first true digital natives (having never known a world without the Internet) and they are about to enter the workforce. Continue reading Introducing Gen Z – “Millennials on Steroids”

The First Step to Integrating AI in your Customer Experience

When adding artificial intelligence to your organisation, the best first step is to create a plan for integrating AI and robotics into the omni-channel experience that you’ve already developed. It doesn’t mean that you need to change everything about the customer experience just because you’re implementing new capabilities. Continue reading The First Step to Integrating AI in your Customer Experience