Category Archives: Market Research

Connected customers expect a hyper-personalised, effortless experience but organisations are slow to respond

NTT Ltd., a world-leading global technology services provider revealed the findings of its annual Global Customer Experience Benchmarking Report titled “The Connected Customer: Delivering an effortless experience. According to the research, only 5% of organisations in Europe are delivering a fully functioning experience, yet more than half (51%) consider CX to be a primary differentiator. Continue reading Connected customers expect a hyper-personalised, effortless experience but organisations are slow to respond

New Research on Leading Retailers Reveals Vital Balance of Customer Experience and Operational Efficiency

The digital customer experience for retailers remains critical to safeguard customer loyalty and retail profits, according to a new report detailing customer satisfaction rankings of 25 preeminent retailers announced by Verint®.  Continue reading New Research on Leading Retailers Reveals Vital Balance of Customer Experience and Operational Efficiency

Divisions Between IT and Business Could Impact Customer Experience, Says Pega Research

Organizations must tear down the walls between IT and the business and make more customer-centric investments if they are to improve customer experience (CX), according to new research from Pegasystems, the software company empowering digital transformation at the world’s leading enterprises. Continue reading Divisions Between IT and Business Could Impact Customer Experience, Says Pega Research