Category Archives: Market Research

Bad Customer Service Threatens $3.7 Trillion Annually as Frontline Workers Reach a Breaking Point

New research from the Qualtrics XM Institute finds that globally, organizations are putting $3.7 trillion annually at risk due to bad customer experiences, an increase of approximately $600 billion (19%) compared to projections from last year. Continue reading Bad Customer Service Threatens $3.7 Trillion Annually as Frontline Workers Reach a Breaking Point

Survey Reveals 55% of CXM Leaders Plan to Invest $1 Million or more in GenAI in Next 12-18 Months

More than half (55%) of Customer Experience Management (CXM) leaders plan to invest US $1 million or more in generative AI (GenAI) in the next 12-18 months, with 16% of leaders expecting to spend more than $10 million. Continue reading Survey Reveals 55% of CXM Leaders Plan to Invest $1 Million or more in GenAI in Next 12-18 Months

New research warns of emerging “AI Gap” between brands and consumers

LivePerson, the global leader in enterprise conversations, released the results of its State of Customer Conversations 2024 report. The annual report surveyed thousands of business leaders and consumers across the world about artificial intelligence (AI), automation, and chatbots. Continue reading New research warns of emerging “AI Gap” between brands and consumers