Category Archives: Guest Post

Integrating AI technology alongside your contact centre workforce

The number of predictions and speculations about Artificial Intelligence (AI) replacing human workers in the contact centre is countless. But what percentage of truth is actually held in these? Susannah Richardson, mplsystems’ Market Research Director, explains that while there is weighting behind such statements, it is important to contextualise technology advancements within the customer service sector. Continue reading Integrating AI technology alongside your contact centre workforce

Customer engagement practices that will dramatically improve your business

Everyone agrees that customer experience is the new marketing, but exactly how do you measure customer engagement and success in this digitally transformed world? Andy Moore, Marketing Director of Opinion8, looks at how the best performing companies actively seek out the opinions of customers and take action on those findings… Continue reading Customer engagement practices that will dramatically improve your business