Global call and speech analytics platform Infinity has appointed Mark Adams as Chief Executive Officer, succeeding Warren Newbert, who is stepping down after nearly nine transformative years at the helm.
During his tenure, Warren led Infinity through a period of acquisition, integration, and rapid market evolution, leaving the business in its strongest ever position. Under his leadership, Infinity has scaled internationally, accelerated product innovation, and delivered exceptional results for its clients across sectors including automotive, retail, financial services, and healthcare.
“On behalf of the Board, I want to thank Warren for his extraordinary contribution over the past nine years.” commented Stewart Dawson, Infinity Chairman. “He leaves Infinity stronger, more innovative, and more customer-focused than ever before. We are delighted to welcome Mark as CEO – his proven track record in scaling SaaS businesses, combined with his passion for technology and client success, make him the ideal leader to guide Infinity into its next phase of growth. With our AI-first strategy already delivering results, this is a pivotal and exciting moment for Infinity, our people, and our customers.”
Mark joins Infinity with over 25 years of leadership experience in the B2B SaaS technology sector, where he has built and scaled high-performing teams, delivering sustained growth and client value. He will now lead Infinity through its next phase of development, focused on accelerating the company’s Go-To-Market and AI-first product vision.
Recent Infinity innovations include Smart Outcomes, which has helped some clients increase revenue 37% year-on-year and raise average order values by 21%. With new tools in development that will empower marketing and sales teams to turn missed opportunities into wins, Infinity’s focus remains on helping acquisition teams effortlessly boost marketing ROI, call conversion rates, and revenue by leveraging call data.
Mark Adams, incoming CEO of Infinity, commented “I am honoured to join Infinity at such an exciting stage in its journey. Warren has built an exceptional business with a strong culture, talented people, and a clear strategic vision. My focus is on building on that foundation – accelerating our AI-first product roadmap, strengthening our Go-To-Market and Customer partnerships, and ensuring that our clients continue to see measurable returns from our powerful call intelligence platform. Infinity is uniquely positioned to turn calls and customer insights into a competitive advantage, and I’m excited to work with the team to deliver on that promise for our customers.”
About Infinity
Since 2011, Infinity has been helping marketing, sales, and customer service teams make smarter business decisions and improve experiences with call analytics.
Its award-winning call tracking and speech analytics tools are used by enterprises across the world to optimise marketing campaigns, improve sales performance, streamline contact centre operations, and create better experiences for their customers.
For more information, please visit www.infinity.co.