At NRF 2026, Crescendo announced the launch of its Multimodal AI Shopping Assistant on the Shopify App Store, with chat-to-order conversion rates as high as 58% — roughly four times the industry benchmark of 5-15%. The result transforms chat from a support cost centre into a primary revenue channel, as the same AI that resolves questions can seamlessly guide customers to the right product in the moment. Continue reading Crescendo’s New AI Shopping Assistant Converts at 2-4X Industry Average →