Everyone agrees that customer experience is the new marketing, but exactly how do you measure customer engagement and success in this digitally transformed world? Andy Moore, Marketing Director of Opinion8, looks at how the best performing companies actively seek out the opinions of customers and take action on those findings… Continue reading Customer engagement practices that will dramatically improve your business →

Guest Post by Thomas Rødseth at Intelecom, shares his top tips for making web chat work and what you need to consider before taking the plunge… Continue reading Six Practical Steps to Make Web Chat work for you →

Usain Bolt ran 100m in 9.58 seconds. This world record made him a household name sparking global media interest. This news required little translation, it spoke clearly to everyone. As it turns out, people like ‘fast’, especially in terms of customer communications. In the age of digital technology, waiting patiently for a response no longer feels acceptable. Customers want rapid, yet tactile, communication in their own language. Continue reading Speaking your customer’s language →

Tom Goodmanson, President and CEO of Calabrio discusses why more and more companies are realising that the key to return customers is happy employees… Continue reading Happy employees equal happy customers →

Guest Post by Kieran Mullins, Business Development Manager Enghouse Interactive Continue reading “Keeping Trading Companies Compliant” – How Management Information Software Can Help Tackle Market Abuse →