Category Archives: Guest Post

Mapping the Full Customer Journey – 3 Reasons Why Voice Matters

Too many organisations underestimate the power of voice and yet it continues to be the building block of an effective omnichannel customer engagement strategy. Kris McKenzie at Calabrio suggests the secret to success lies in blending voice, and its unfiltered insights, with your CRM to build better customer journeys… Continue reading Mapping the Full Customer Journey – 3 Reasons Why Voice Matters