Category Archives: Market Research

New Survey Reveals 64 Percent of Consumers Have Jumped to a Competitor Following a Poor Customer Experience

Consumers want in-the-moment responses and effortless resolution when engaging with brands and deem these essential elements of a good customer experience, according to new research based on a survey of more than 2,000 US consumers aged 18 to 75. Continue reading New Survey Reveals 64 Percent of Consumers Have Jumped to a Competitor Following a Poor Customer Experience

Poor mental health costs UK contact centres almost £1 billion each year

Those working in contact centre roles say that work-related poor mental wellbeing is making them less productive, including answering fewer calls and taking more sick days – costing the industry over £990m1 in lost productivity every year. That’s according to a new study, Duty of Care Gap2, released by customer engagement software specialists MaxContact. Continue reading Poor mental health costs UK contact centres almost £1 billion each year

Tech jargon is turning 60% of people away from technology jobs, says Babble

The technology sector’s widespread use of unnecessary jargon and technobabble is stopping people joining the sector and needs to be eliminated. That’s according to Babble, which released new research revealing how companies delay or abandon technology investments when confronted with impenetrable jargon. Continue reading Tech jargon is turning 60% of people away from technology jobs, says Babble