Category Archives: Market Research

81% of Consumers Subscribe to Text Messages from at Least One Brand for Personalized and Frictionless Experiences

A new report from Attentive finds that conversational commerce is the bridge that connects the top three shopping experiences which matter most to consumers: convenience, hybrid shopping, and loyalty perks. With more than 5,000 survey responses, the report revealed consumers are increasingly opting in to receive text messages from brands as 81% subscribe to at least one brand via SMS. Continue reading 81% of Consumers Subscribe to Text Messages from at Least One Brand for Personalized and Frictionless Experiences

Avaya Study Finds the Most Successful Businesses Focus on Total Experience

Avaya, a global leader in solutions to enhance and simplify communications and collaboration, announced results of an online market research survey conducted by IDG Communications indicating the most successful businesses recognize customer-centricity involves an interconnection between Customer, Employee, User, and Multiexperience. Continue reading Avaya Study Finds the Most Successful Businesses Focus on Total Experience

The new 5-minute rule: Get customer service right in five minutes or I’ll switch, warn a third of customers

One third of UK & Ireland customers say they would switch to another provider if they don’t get a satisfactory response in five minutes or less, according to new research from analytics leader SAS. The research also highlights that 75% of customers would change provider if a competitor offered a faster service. Continue reading The new 5-minute rule: Get customer service right in five minutes or I’ll switch, warn a third of customers

Customer experience innovation set to undergo exponential growth in the next decade, research finds

Customer contact centre operations are set to undergo transformation to improve customer experience (CX) delivery, finds new research from Frost & Sullivan. Commissioned by Webhelp, the study of over 1,000 senior customer experience management professionals finds organizations are embracing technology and new ways of working to deliver improved customer service, with 98% planning to transform operations within 24 months. Continue reading Customer experience innovation set to undergo exponential growth in the next decade, research finds

Avaya Study Finds the Most Successful Businesses Focus on Total Experience

Avaya, a global leader in solutions to enhance and simplify communications and collaboration, announced results of an online market research survey conducted by IDG Communications indicating the most successful businesses recognize customer-centricity involves an interconnection between Customer, Employee, User, and Multiexperience. Continue reading Avaya Study Finds the Most Successful Businesses Focus on Total Experience