Category Archives: Market Research

UserTesting Report Reveals More Than One-third of UK Customers Suffer ‘Poor’ Banking Experiences

More than a third of traditional bank customers and 30% of fintech customers rate their most recent experience as ‘poor’ or ‘very poor’, according to new research from UserTesting, a leader in video-based human insight. Continue reading UserTesting Report Reveals More Than One-third of UK Customers Suffer ‘Poor’ Banking Experiences

Half of Service Agents Admit to Botching Customer Service Calls, Research Finds

More than half of customer service agents say they botch how they record customer requests during service calls — with nearly 40% admitting they regularly fail to understand their customers’ needs because they get distracted — according to new research by Pegasystems. Continue reading Half of Service Agents Admit to Botching Customer Service Calls, Research Finds

New Study Shows Nearly 80 Percent of Companies Will Implement Conversational Customer Engagement to Improve Customer Experience

Nearly 80% of companies have or will implement conversational customer engagement — the practice of communicating interactively with customers from one digital channel to another while retaining context — to improve customer experience, according to new research from IDC commissioned by Sinch. Continue reading New Study Shows Nearly 80 Percent of Companies Will Implement Conversational Customer Engagement to Improve Customer Experience

From Boomers to Gen Z, All Generations Agree a Negative Customer Experience is Worse Than A Bad Product

A survey conducted by TELUS International, a digital customer experience (CX) innovator that designs, builds, and delivers next-generation solutions, including AI and content moderation, for global and disruptive brands, indicated that the top reason Americans of all ages would speak poorly about a brand was a negative customer experience, not a poor experience with a product. Continue reading From Boomers to Gen Z, All Generations Agree a Negative Customer Experience is Worse Than A Bad Product

86 Percent of Consumers Will Leave a Brand They Trusted After Only Two Poor Customer Experiences

Emplifi, the leading unified customer experience platform, released “11 key things consumers expect from their brand experiences today,” a new report offering deep insights into customer expectations for B2C brand experiences. The report looks at everything from expected customer service response times and preferred communication channels to just how integral CX is to brand loyalty. Continue reading 86 Percent of Consumers Will Leave a Brand They Trusted After Only Two Poor Customer Experiences