Category Archives: Market Research

Nearly a Half of Customers Are Abandoning Financial Services Websites

Just under half (47%) of visitors to financial services websites leave after seeing only one page of content. This figure is even higher for those visiting websites from a mobile device (51%). That’s according to the latest report from digital experience analytics company, Contentsquare. Continue reading Nearly a Half of Customers Are Abandoning Financial Services Websites

87 percent of companies state they provide excellent CX, only 11 percent of customers agree

There is a significant disconnect between the customer experience (CX) brands believe they are delivering and how their customers actually view that experience, according to an IDC White Paper, commissioned by Emplifi, a leading unified CX platform provider. Continue reading 87 percent of companies state they provide excellent CX, only 11 percent of customers agree

International survey probes the future of customer service and considers consumer preferences versus contact centre strategies

Having surveyed 2,600 consumers and contact centre professionals in both the UK and USA, research commissioned by PCI Pal® (LON: PCIP), the global cloud provider of secure payment solutions for business communications, has found that 61% of consumers overall (81% in the UK and 40% in the US) feel that an increased use of technology to handle customer service enquiries, such as chatbots or self-service websites, increases an organisation’s security risk. Continue reading International survey probes the future of customer service and considers consumer preferences versus contact centre strategies