Category Archives: Market Research

New Survey Finds 94% of Respondents Believe Digital Transformation Initiatives Will Have a Positive Impact on Customer Experience, Yet Run Average of 5 Months Behind

Cyara, provider of the award-winning Automated Customer Experience (CX) Assurance Platform, released a new industry report showing international consensus among 1,000 business and IT decision makers that digital transformation efforts are critical initiatives yet IT teams are not given the resources and budgets and as a result are running as much as two quarters behind schedule. Continue reading New Survey Finds 94% of Respondents Believe Digital Transformation Initiatives Will Have a Positive Impact on Customer Experience, Yet Run Average of 5 Months Behind

New Bitdefender Report Reveals Majority of Online Consumers Practice Risky Behavior for Data Protection, Digital Identity and Device Management

Bitdefender, a global cybersecurity leader, released the 2021 Bitdefender Global Report: Cybersecurity and Online Behaviors, which reveals how consumers across various age groups and socio-demographic backgrounds behave on popular platforms, applications and devices, affecting cybersecurity risk. Continue reading New Bitdefender Report Reveals Majority of Online Consumers Practice Risky Behavior for Data Protection, Digital Identity and Device Management

Not All Communications APIs are Created Equal: Only 17% of Global CPaaS Users are Working with an Advanced CPaaS Vendor Despite Overwhelming Advantages

A commissioned global study conducted by Forrester Consulting on behalf of Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, found that, to provide enhanced customer engagement, companies are relying on Communications Platform as a Service, or CPaaS, a complete cloud-based application platform that includes development tools, runtime, administration, and management tools. Continue reading Not All Communications APIs are Created Equal: Only 17% of Global CPaaS Users are Working with an Advanced CPaaS Vendor Despite Overwhelming Advantages

New report finds 83% of consumers worldwide would browse or buy products in messaging conversations

LivePerson, a global leader in Conversational AI, revealed the 2021 results from its Consumer Preferences for Conversational Commerce & AI report, providing a global outlook on how consumers view conversational commerce, customer care, and Conversational AI. Continue reading New report finds 83% of consumers worldwide would browse or buy products in messaging conversations