Category Archives: Who’s Buying What?

Vivienne Westwood Selects Mapp to Deliver Customer Personalisation

Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by global fashion brand Vivienne Westwood to provide the company’s Customer Data Platform (CDP). This platform will drive its digital communication strategy forward while delivering personalised and targeted customer communications. Continue reading Vivienne Westwood Selects Mapp to Deliver Customer Personalisation

Artificial Intelligence for the customer experience: e-bot7 closes deal with Peugeot Motocycles

e-bot7, the leading provider of Conversational AI, has signed a major contract with Peugeot Motocycles, the French manufacturer of 2 and 3-wheel motorised scooters. The e-bot7 Conversational AI platform will be available as an intelligent chatbot and will make the company’s customer service even more efficient. Continue reading Artificial Intelligence for the customer experience: e-bot7 closes deal with Peugeot Motocycles

Marks & Spencer Selects Medallia and KPMG in the UK to Launch Global Voice of the Customer Programme

Medallia, the global leader in customer and employee experience, and KPMG in the UK, announced that they have been selected to deliver Marks & Spencer’s new Voice of the Customer Programme across its UK and International business. Continue reading Marks & Spencer Selects Medallia and KPMG in the UK to Launch Global Voice of the Customer Programme

Royal Air Force and Royal Navy Select Pega’s Low-Code Software for Digital Transformation

Pegasystems, the software company that crushes business complexity at the world’s leading enterprises, announced it has been chosen by the Royal Navy (RN) and the Royal Air Force (RAF) to develop a new, joint low-code platform for candidate recruitment. Continue reading Royal Air Force and Royal Navy Select Pega’s Low-Code Software for Digital Transformation

European Luxury Retailer Uses Bright Pattern Contact Center Software to Connect In-Store Personnel with Online Customers Using Mobile Messengers and Video

Bright Pattern, a leading provider of AI-powered cloud contact centre software, has been deployed by a leading luxury retailer in Europe to expand digital channels and connect in-store associates with online customers during the COVID-19 pandemic using emerging digital channels such as the messenger app WhatsApp. Continue reading European Luxury Retailer Uses Bright Pattern Contact Center Software to Connect In-Store Personnel with Online Customers Using Mobile Messengers and Video