Category Archives: Who’s Buying What?

Vivienne Westwood Selects Mapp to Deliver Customer Personalisation

Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by global fashion brand Vivienne Westwood to provide the company’s Customer Data Platform (CDP). This platform will drive its digital communication strategy forward while delivering personalised and targeted customer communications. Continue reading Vivienne Westwood Selects Mapp to Deliver Customer Personalisation

Artificial Intelligence for the customer experience: e-bot7 closes deal with Peugeot Motocycles

e-bot7, the leading provider of Conversational AI, has signed a major contract with Peugeot Motocycles, the French manufacturer of 2 and 3-wheel motorised scooters. The e-bot7 Conversational AI platform will be available as an intelligent chatbot and will make the company’s customer service even more efficient. Continue reading Artificial Intelligence for the customer experience: e-bot7 closes deal with Peugeot Motocycles

Marks & Spencer Selects Medallia and KPMG in the UK to Launch Global Voice of the Customer Programme

Medallia, the global leader in customer and employee experience, and KPMG in the UK, announced that they have been selected to deliver Marks & Spencer’s new Voice of the Customer Programme across its UK and International business. Continue reading Marks & Spencer Selects Medallia and KPMG in the UK to Launch Global Voice of the Customer Programme