Tag Archives: GI Insight

New Client Services Director at GI Insight aims to achieve more growth for clients

GI Insight has confirmed the appointment of Alison Wright – former Head of Tesco Club Card CRM – as Client Services Director. This new appointment comes at an exciting time when the firm is making significant movements by integrating real-time data with other offline and online information. Continue reading New Client Services Director at GI Insight aims to achieve more growth for clients

GI Campaign, from GI Insight, introduces new standards for 360o, real-time, individualised campaign deployment

GI Insight, the customer insight people, have introduced new standards in multi-channel marketing with their innovative platform, GI Campaign which offers users the ability to:- identify and capture customer behaviour, segment customers into different behavioural groups, apply a built in decision engine that delivers personalised messages for each customer, and automatically set up programmatic communications that activate email messages in real-time triggered by customer action. Continue reading GI Campaign, from GI Insight, introduces new standards for 360o, real-time, individualised campaign deployment

Consumers are primed for omni-channel approach but companies struggling to execute

New research by consumer analysis and data marketing specialist GI Insight shows that, while an omni-channel approach by shoppers is becoming the norm in the United Kingdom, the vast majority of companies are failing to connect with customers seamlessly across multiple touch-points. The report also points to the growing importance of tying real-time online interactions to existing consumer relationships – and the need to use customer data to do so. Continue reading Consumers are primed for omni-channel approach but companies struggling to execute

New GI Insight Development Director aims to drive the integration of online and offline customer data

GI Insight, the data marketing, customer insight and loyalty company, has confirmed the appointment of senior software executive Kevin Van Heerden as Development Director at a time when the firm is making significant advances in the integration of real-time data with other offline and online information. Continue reading New GI Insight Development Director aims to drive the integration of online and offline customer data

Research shows the loyalty scheme has become a mainstay of customer engagement in age of Big Data

The latest research by consumer analysis and data marketing specialist GI Insight shows that gaining customer insight through loyalty schemes is a powerful way of building stronger buyer relationships and that the vast majority of consumers see real value in these programmes. The survey of more than 1,000 UK consumers (balanced by age, gender, region and social class) reveals that 76% do not want to hand over their data to a business unless it has a ‘proper loyalty scheme’. Continue reading Research shows the loyalty scheme has become a mainstay of customer engagement in age of Big Data

Consumers today expect a broad range of benefits to join and stay active in loyalty schemes

By Andy Wood, Managing Director, GI Insight — Loyalty schemes are a big driver of consumer traffic, with more than 90% of UK consumers belonging to at least one programme and many holding memberships with a number of brands, research commissioned by GI Insight last year shows. The fact is loyalty programmes should not be under-estimated as a tool for retaining customers and acquiring new ones. Continue reading Consumers today expect a broad range of benefits to join and stay active in loyalty schemes

Loyalty scheme research shows reward points are a big lure but not the only driving factor for consumers

New research by customer analysis and data marketing specialist GI Insight shows that cost savings trump convenience and special extras when it comes to driving membership and continued participation in UK loyalty schemes. But the research also shows that many consumers are not simply drawn to loyalty programmes by reward points but a range of factors attract them to join and remain active in schemes. Continue reading Loyalty scheme research shows reward points are a big lure but not the only driving factor for consumers

Data specialist GI Insight boosts digital offering with acquisition of web analytics firm Cognesia

Customer analytics and database marketing company GI Insight has extended its reach and capability in the area of online consumer behaviour with the acquisition of a majority stake in digital media analysis firm Cognesia . GI Insight’s traditional strength in loyalty programmes and highly targeted direct marketing campaigns will be bolstered by Cognesia’s expertise in the real-time tracking and analysis of customers’ online interactions. Continue reading Data specialist GI Insight boosts digital offering with acquisition of web analytics firm Cognesia