Quinnipiac University Chooses iPerceptions to Measure Brand Perception

iPerceptions, a global leader in Voice of the Customer solutions, announced that Quinnipiac University has selected iPerceptions as their preferred VoC solution. iPerceptions will measure visitors’ opinions of Quinnipiac University and how they are impacted by the website – QU.edu. iPerceptions will then provide key recommendations to drive decisions about future marketing initiatives to optimize Quinnipiac University’s brand perception.

Quinnipiac University offers more than 100 programs to approximately 7,000 undergraduate students and 3,000 graduate students, and is ranked amongst the top 4-year schools nationally for value of education by The Economist and The Brookings Institute. The Higher Education institution is also a leader in polling, being renowned for its Quinnipiac University Poll for which its results are regularly featured in The New York Times, The Washington Post, USA Today and The Wall Street Journal.

“At Quinnipiac University, we take pride in being consistently ranked among the top Higher Education institutions in the United States thanks to the quality of the education we offer and the breadth of programs available,” Said Keith Rhodes, Vice President, Brand Strategy & Integrated Marketing Communications at Quinnipiac University. “iPerceptions provides us with a wide range of valuable expertise, from research design to in-depth analysis, that will help us get the most out of our customer feedback, evaluate and prioritize key initiatives, as well as help us determine the lasting impact that our website has on our visitors, including prospective students.”

“In Higher Education, reputation is driven by experience, from the campus to the digital environment.” Said Duff Anderson, Co-Founder and SVP at iPerceptions. “It’s crucial to understand the needs and expectations of students, parents and faculty members so you can provide them with the most relevant, informative and engaging experience. iPerceptions is excited to leverage our extensive experience in the higher education space and in collecting the Voice of the Student so that the team at Quinnipiac University can gather and analyze feedback from their community, and deliver a digital experience that aligns, supports and builds on Quinnipiac University’s goal to deliver a superior higher education experience.”

Quinnipiac University will also integrate their customer feedback with Adobe® Analytics to provide crucial context to their web analytics data, as well as leverage tailored dashboards generated by the iPerceptions team which will highlight key findings in their customer feedback.