Introduces Unified Customer Experience Solution, the leading Online Reputation Management (ORM) platform, launched Surveys: the industry’s first comprehensive customer experience solution that captures customer insights from web and SMS surveys, online reviews, and social media channels, all on a single platform.

The Surveys solution, integrated with the company’s Reviews and Social Media blades, gives enterprise operations teams rich data to improve customer experience, and provides marketing teams with tools for streaming surveys and reviews on location web pages to support local branding, improve search rankings, boost conversions and drive revenue growth.

Companies can easily design and deploy sophisticated, true-to-brand surveys in far less time than other enterprise-class solutions. Sophisticated analytics, semantic analysis of unstructured text, and ticketing workflow help companies identify and resolve customer issues quickly.

“By integrating Surveys into our Online Reputation Management platform, we solve a major challenge for companies through a unified solution,” said’s Pascal Bensoussan, chief product officer. “ Surveys provides the only complete voice of the customer solution that integrates surveys, online reviews and social media feedback into a single platform.”

Taking an omnichannel approach to customer feedback is considered a major advance by clients, with significant implications for operating performance.