Astute Solutions, a leader in consumer engagement technologies, announced that it has acquired Wilke Global, a technology company specializing in consumer relations software. Wilke’s solutions are widely adopted by CPG manufacturers around the world, with more than 500 leading CPG brands in more than 60 countries across six continents.
Astute currently works with 1,500 premium brands across more than 100 countries in over 30 languages. The move will further strengthen Astute’s focus on AI-infused self-service and agent tools.
Commensurate with this transaction, Ray Carey will be promoted to CEO of the joint company. Joe Sanda, Astute’s founder, will remain as Chairman. Mike Wilke, founder of Wilke Global, will work with Ray Carey to ensure the combined company continues its customer-centric culture and focus on solving interesting problems for the now even broader customer base.
“The Wilke team is passionate about the same thing we are—creating the most amazing interactions between companies and their customers,” stated Ray Carey. “By combining forces, we can reach even more companies and help them bring their consumer engagement strategy to life. Together we serve customers from the world’s largest brands across industries including airline, automotive, financial services, grocery and BPOs and will now be the undisputed leader for consumer relations applications in CPG. We are excited about the experience and expertise the Wilke team brings and the fact that we are both headquartered here in Columbus makes this even better.”
“As our market continues to evolve with changes in consumer expectations and advances in technology, combining with Astute Solutions creates a united organization capable of meeting these challenges. We’ve long shared a unique passion for this industry and together we will enable our customers to deliver the best consumer care in the world,” said Mike Wilke.
“It’s more important than ever for brands to have an intelligent, cohesive, integrated platform that will allow them to engage with consumers, directly and through AI-powered self-service, regardless of channel or device. Joining together the best of our software suites will allow us to provide this to even more brands worldwide,” said Alex George, CTO of Astute Solutions.