GetVocal, Europe’s leading provider of conversational AI agents for enterprise customer support, announced it has partnered with global events company, Terrapinn, to deploy conversational AI agents at its flagship rail industry event, Rail Live.
Terrapinn runs more than 90+ business-to-business events worldwide with a team of around 400 people, connecting buyers and sellers across sectors including transport, energy, aviation, health and infrastructure. As part of the Rail Live event, held in Spain in late 2025, Terrapinn used GetVocal’s conversational AI agents to reach more than 1,000 past attendees with personalised, two-way phone conversations, encouraging registration for the upcoming event.
GetVocal’s AI agent was trained specifically for Terrapinn’s Rail Live content and FAQs, using GetVocal’s context graph that guided every conversation and made every decision auditable at scale. It used large language models (LLMs) for personalisation, enabling it to adapt the language of the conversation in real time when recipients responded in their native tongue. This ensured consistent engagement across a multilingual European audience without requiring manual configuration or human intervention.
The agent took just a few weeks to scale into production and outperformed KPIs within days, making more than 1,000 calls in both English and Spanish. Around 63 percent of recipients engaged with the call and over 70 percent went on to have a full conversation. From these engaged calls, Terrapinn secured 122 registrations for Rail Live. Overall, the project delivered a conversion uplift of 12.5 percent – more than double the team’s original benchmark, even outperforming email.
“At Terrapinn, we believe in the power of conversations, but we didn’t have a dedicated team to make these calls. To make them manually, at this scale, would simply not even be humanly possible,” said Asghar Maqsood, Group Digital and AI Director at Terrapinn. “GetVocal unlocked a whole new capability for us. It is easy to configure and scale, and fits perfectly with our needs for two-way, multilingual conversations. By enabling us to move quickly, test our hypotheses and achieve strong results without adding complexity, GetVocal distinguished itself as a valuable partner in our technology stack.”
“Terrapinn is exactly the kind of organisation we built GetVocal for – global in ambition, but operating in markets where language, trust and regulation genuinely matter,” said Roy Moussa, co-founder and CEO of GetVocal. “This project shows how governed, multilingual AI agents can drive measurable outcomes at scale, without sacrificing control or transparency.”
Following the success of the Rail Live project, Terrapinn is now exploring the rollout of additional conversational AI agents with GetVocal across other events and regions including Europe, the US and Singapore.
For more information on the project, click here.
About Terrapinn
Terrapinn is a global events company with businesses in the USA, Australia, Asia, Europe, the Middle East, and Africa.
Visit www.terrapinn.com
About GetVocal
GetVocal helps enterprise contact centres resolve more, faster and with full control. Its platform builds a living model of how your business works, orchestrates an AI fleet across every channel, that gets smarter with every conversation through a Human-AI Flywheel.
AI that builds trust, not risks it. Trusted by Vodafone, Deutsche Telekom, and Glovo.
Visit https://www.getvocal.ai/