Category Archives: Guest Post

Speaking your customer’s language

Usain Bolt ran 100m in 9.58 seconds. This world record made him a household name sparking global media interest. This news required little translation, it spoke clearly to everyone. As it turns out, people like ‘fast’, especially in terms of customer communications. In the age of digital technology, waiting patiently for a response no longer feels acceptable. Customers want rapid, yet tactile, communication in their own language. Continue reading Speaking your customer’s language

How brands need to adopt a new model to deliver meaningful conversations

By Neil Titcomb, Regional Sales Director Northern Europe at Eptica... The growing importance of customer experience is fundamentally changing how companies are structuring and delivering service to consumers. The old model of a voice-centric call centre that was expanded piecemeal to cover new channels is simply too labour-intensive and fails to deliver the fast, consistent and high quality conversations that today’s consumers are demanding. Continue reading How brands need to adopt a new model to deliver meaningful conversations