Category Archives: Market Research

UK organisations ramp up customer experience, with 59% making investments in customer service operations over past two years

Nearly six out of ten (59%) of IT professionals across the UK said their organisation increased its investment into customer service operations over the past two years. That’s according to a new study commissioned by Enghouse Interactive. Continue reading UK organisations ramp up customer experience, with 59% making investments in customer service operations over past two years

Twilio Report Shows Consumers Want Personalisation, But Don’t Trust Brands With Their Data

Customers expect personalisation during every brand interaction — but they don’t trust brands to keep their personal data secure and to use it responsibly. That’s the dilemma companies everywhere are currently facing, according to new data from Twilio, the leading customer engagement platform. Continue reading Twilio Report Shows Consumers Want Personalisation, But Don’t Trust Brands With Their Data

Half of Today’s Enterprises Have Reduced Their CX Footprint in the Past Year

Research commissioned by TELUS International, a digital CX innovator that designs, builds and delivers next-generation solutions for global and disruptive brands, found that half of enterprises have reduced their CX provider footprint over the last 12 months, with 51% using a single provider and 44% engaged with only two to three providers. Continue reading Half of Today’s Enterprises Have Reduced Their CX Footprint in the Past Year

New Survey Reveals 64 Percent of Consumers Have Jumped to a Competitor Following a Poor Customer Experience

Consumers want in-the-moment responses and effortless resolution when engaging with brands and deem these essential elements of a good customer experience, according to new research based on a survey of more than 2,000 US consumers aged 18 to 75. Continue reading New Survey Reveals 64 Percent of Consumers Have Jumped to a Competitor Following a Poor Customer Experience