Category Archives: Market Research

More Than 70% of Customers Would Switch Financial Institutions for Rich Video Content, According to SundaySky, PYMNTS Research

More than 70% of consumers would switch to another financial institution if it provided rich media video content and information through innovative media tools, according to new research from PYMNTS and SundaySky, the leading platform for video-powered experiences. Continue reading More Than 70% of Customers Would Switch Financial Institutions for Rich Video Content, According to SundaySky, PYMNTS Research

Business Adoption of 1:1 Video Messaging Grows 471% as Remote Sales and Distributed Work Dominate 2020

With the forced shift to remote work this year, video content went from a nice-to-have to a need-to-have tool for companies, a new research report shows. The number of respondents investing in asynchronous one-to-one video grew exponentially, from 7% in 2019 to 40% in 2020, representing a 471% increase year over year, according to The State of Video Report – 2020 Edition released today by Vidyard and Demand Metric, now in its seventh year. Continue reading Business Adoption of 1:1 Video Messaging Grows 471% as Remote Sales and Distributed Work Dominate 2020