Freshworks’ Freshdesk named a Customers’ Choice in Gartner Peer Insights ‘Voice of the Customer’: CRM Customer Engagement Center Market Report

Freshworks Inc., a global innovator in customer engagement software, announced that its Freshdesk software has been designated as Customers’ Choice in the inaugural publication of Gartner Peer Insights ‘Voice of the Customer’: CRM Customer Engagement Center Market. Continue reading Freshworks’ Freshdesk named a Customers’ Choice in Gartner Peer Insights ‘Voice of the Customer’: CRM Customer Engagement Center Market Report

Hexaware leapfrogs its Customer Experience Transformation business with the acquisition of Mobiquity

Hexaware Technologies Ltd, one of India’s fastest growing IT Consulting firms, announced the acquisition of Mobiquity Inc for a total consideration of ~ $182 million. Mobiquity creates awesome digital products for some of the most well-known brands in the world, such as Amazon Web Services, Rabobank, Philips, Wawa, Backbase and Otsuka. Continue reading Hexaware leapfrogs its Customer Experience Transformation business with the acquisition of Mobiquity

Study Shows Two-Thirds of Consumers Prepared to Flee to Brands Offering Superior Service

Two-thirds of consumers recently surveyed said they are more likely to switch to brands that provide the best experience or service – underscoring the importance of providing exceptional service and the ultimate cost to those companies that fail – customer defection. Continue reading Study Shows Two-Thirds of Consumers Prepared to Flee to Brands Offering Superior Service