TeleTech, a leading global provider of customer experience, engagement, and growth solutions delivered through its proprietary end-to-end Humanify™ Customer Engagement as a Service offering, announced the majority acquisition of Motif, a leading digital trust and safety services company based in India and the Philippines. The acquisition will be immediately accretive.
Serving some of the largest, iconic, online brands in travel, retail and ecommerce across the globe, Motif has been providing essential fraud prevention and community moderation services for more than a decade. Operating out of Ahmedabad, India and Manila, Philippines, Motif has built a performance driven culture that has earned it a leading reputation in the market.
“Digital safety is a lightning rod issue impacting every brand that does business online. Companies everywhere are rushing to invest in building safe environments to protect their customers and their brands from digital fraud,” commented Ken Tuchman, chairman and chief executive officer of TeleTech. “Increasingly, trust is becoming foundational to maintaining lasting relationships with customers. Our acquisition of Motif provides us with a unique set of proven capabilities to help our clients build engagement with their customers by ensuring online interactions are safe and protected from fraud. The acquisition also adds dynamic digital brands to our client portfolio, deepens our digital and analytics capabilities and expands our footprint in India.”
“With its focus on building engaging and safe customer relationships across channels, TeleTech is a natural fit for Motif,” commented Kaushal Mehta, founder and chief executive officer, Motif. “Our trust and safety services are growing in demand and we are excited to bring our capabilities to new geographies and industries through TeleTech’s exceptional portfolio of blue chip clients. In addition, TeleTech is truly a values-driven organization and the alignment of our two cultures will provide exciting opportunities for growth and development for our team.”