Palatine has acquired a majority stake in Atombit Group, a fast-growth pan-European leader in Experience Intelligence spanning customer and employee experience, data analytics and AI.
Alongside the investment, London-based Atombit has made three strategic acquisitions to accelerate its growth.
It has acquired UK-based J2 Reliance and Profusion and Bulgaria-based company DWise. The enlarged group now comprises 150 skilled consultants and data scientists based in Europe and India, serving more than 100 large international enterprises.
In late 2024 Atombit acquired European data consultancy Amplify Analytix and is committed to further strategic M&A to strengthen its position as a fast-growing, entrepreneurial group leading the way in data-driven CX and EX solutions which help large global enterprises become more efficient and profitable.
Palatine supported Atombit’s founding team of Paolo Righetti, Luca Pepere and Gabriele Albani have more than 20 years’ experience in data analytics and innovation.
Paolo Righetti, CEO of Atombit said: “Atombit was founded to challenge the status quo in CX, EX and Experience Intelligence by using technology to unlock innovative ways for businesses to create value, increase profitability and gain a competitive edge in an ever-changing business landscape.
“In Palatine we have an experienced and collaborative partner who share our vision and ambition for the group, and we are very excited to be working with them.”
Andy Strickland, Partner and Head of Tech Services at Palatine said: “We are thrilled to be partnering with the dynamic and ambitious team at Atombit to help shape what we believe will be a category-defining business in the AI and experience intelligence space.
“The market today is polarised. At one end, there are niche agencies offering fragmented, point-specific solutions. At the other, sprawling consultancies deliver scale but often lack agility, innovation, or a sharp focus on ROI.
“Atombit is different. It combines deep experience, exceptional talent, and a proven ability to design, execute, and scale transformational solutions across the entire customer and employee experience lifecycle. It doesn’t just compete. It redefines the space by solving problems others can’t, inventing new solutions where none exist, and delivering results that matter.
“We are delighted to be supporting the team as they build a world-class platform for growth. The onward strategy includes organic growth, cross-selling across the group’s existing client base, and pursuing further strategic M&A to extend capabilities, deepen expertise, and expand geographical presence. This is an incredibly exciting opportunity to help shape the future of a challenger brand with global ambition.”
Following the investment Andy and Gary Tipper will be joining Atombit’s board. The Palatine investment team included Danielle Garland and Shiyu Pan.
Palatine was advised by: Gateley (legal); K3 (Financial Due Dilligence); RSM (Tax structuring); Armstong (Commercial DD); Garwood (Operations DD); Stratton HR (Human Capital DD); Clearwater (Buyside CF support) and Lockton (Insurance DD).
Addtional Resources:
. Profusion Joins Atombit to Expand Data Analytics, AI, and Marketing Automation Excellence
. DWise Joins Atombit, to Power Scalable Consumer Intelligence and CX Transformation
About Atombit
Atombit is an experience intelligence innovator and AI solutions provider, transforming how businesses build profitable, enduring relationships with customers and employees.
By combining data, AI, and automation in smarter, more integrated ways, we deliver measurable and transformational outcomes at pace and scale. Our solutions accelerate ROI, remove complexity, and solve real CX and EX challenges.
We help ambitious organisations design and deliver the seamless, personalised experiences their customers and people expect and deserve.
Atombit’s solutions are grouped into four solution families: enabling Growth, driving Efficiency, mitigating Risk, and optimising Talent. Each is engineered to unlock value across the customer and employee lifecycle. This is where human ingenuity (atoms) meets machine capability (bits), delivering precision transformation that turns potential into competitive advantage.
Visit https://www.atombit.com/
About Palatine
Palatine is a UK-based private equity firm backing ambitious, purpose-led businesses that drive innovation, value creation, and positive impact. With a strong track record in the technology and business services sectors, Palatine partners with exceptional management teams to accelerate growth through strategic investment and sustainable transformation. Its investment strategies span buyouts, impact investments, and growth credit, supporting companies at pivotal moments in their evolution.
Visit https://palatinepe.com/