Over the years, rapid advancement of digital marketing technologies and evolution in the e-commerce landscape has catapulted organisations into a new phase of connectivity, dominated by personalisation. Today, businesses operate amidst fierce competition to win customers who now demand more than just a good customer experience. The contact centre industry must reassess its operations to successfully address and deliver a personalised experience that meets the demands of consumers today. Eli Fillmore, Director, Customer Success, Contact Centres at InMoment talks about the growing importance of support personalisation. Continue reading ‘Support personalisation’ dominates modern brand-consumer connectivity
Category Archives: Guest Post
Why GDPR is a business blessing in disguise
GDPR is intimidating – that much is undeniable. Compliance is demanded by all businesses handling EU citizens’ data by 25 May 2018. However, for all the work it raises, GDPR also presents a wealth of business benefits. Here, Howard Williams, marketing director of Parker Software, highlights the positive elements of GDPR, and explain why the austere regulations are actually rich with reward. Continue reading Why GDPR is a business blessing in disguise
Tips for contact centre agents, from contact centre agents
Call centres are worth £21 billion to the British economy and a colossal 1.1 million people are employed to work in them. Those 1.1 million people are often the subject of customer frustration, criticism and outright anger. Continue reading Tips for contact centre agents, from contact centre agents
A culture of employee engagement – there’s more to it than just happy employees
Colin Hay at Puzzel suggests that there’s more to employee engagement than just creating ‘happy’ or ‘satisfied’ employees… It’s often claimed that engaged employees are generally considered to have a greater emotional commitment to their organisations than disengaged employees. They are also said to care more about what they do, where they work, and whether their organisations are successful in meeting key business goals. Continue reading A culture of employee engagement – there’s more to it than just happy employees
Grouping Activities in the Contact Centre
‘Grouping activities’, a feature of the unified agent desktop, plays an important role in saving the company money, time and embarrassment. Read below to find out what it is, what it does and how you can benefit from its employment in your software. Continue reading Grouping Activities in the Contact Centre
Customer journey mapping – what’s all the fuss about?
Five mistakes to avoid from Thomas Rødseth at Puzzel… At first glance, customer journeys are pretty simple. You offer something and a customer buys it but delve a little deeper and customer journeys can be quite complex. Today, customers engage with your business in a multitude of ways and from many different starting points, for example, marketing, referrals, search, social media, customer service enquiries and above-the-line campaigns. Continue reading Customer journey mapping – what’s all the fuss about?