Tag Archives: Parker Software

Empowering customer service agents

The butterfly effect is the concept that small changes, such as the flapping wings of a distant butterfly, can cause a chain reaction of events that can build up to a tornado. Here, Howard Williams, marketing director of live chat software specialist Parker Software, looks at how the simple choice of chat can lead to happier agents and loyal customers. Continue reading Empowering customer service agents

What do older generations want from customer service?

It may surprise you that one in five Twitter users are aged over 50, over 59 per cent of seniors have made a digital purchase in the past three months and a colossal 28 million seniors have a Facebook account. Clearly, online tools are not just for the younger generation. To illustrate this, live chat developer, Parker Software, has created a free, downloadable infographic detailing why the older generation is choosing online live chat applications as its preferred method of communication with businesses. Continue reading What do older generations want from customer service?

Parker Software: Juicing the sales funnel goodness

BLOG: First coined in 1898, the sales funnel has been around for over a hundred years. Despite the drastic changes the world has seen since then, it is still relevant in our digital world. Here, Howard Williams, marketing director at Parker Software, looks at how businesses can use digital automation to get better leads, make more conversions and nurture happier customers. Continue reading Parker Software: Juicing the sales funnel goodness

Parker Software: Humans, no need to fear automation technology

BLOG: Channel 4 hit a home run with its 2015 series Humans, hailing it as its most successful drama in 20 years, with the first episode alone being viewed by 6.1 million people. Proof that – as much as we love our smartphones – we’re all a bit concerned about the rise of the machines. It’s understandable that businesses and customers alike sometimes worry that business automation technology could replace the human element in the workplace. However, as Howard Williams, marketing director of Parker Software, explains here, these tools can actually enable more meaningful human interaction. Continue reading Parker Software: Humans, no need to fear automation technology