Category Archives: Guest Content

Mapping the Full Customer Journey – 3 Reasons Why Voice Matters

Too many organisations underestimate the power of voice and yet it continues to be the building block of an effective omnichannel customer engagement strategy. Kris McKenzie at Calabrio suggests the secret to success lies in blending voice, and its unfiltered insights, with your CRM to build better customer journeys… Continue reading Mapping the Full Customer Journey – 3 Reasons Why Voice Matters

What’s next for contact centres that moved to the cloud during the pandemic?

The global pandemic has accelerated digital transformation and ushered in a Cloud-Smart Era. Tom Goodmanson, CEO at Calabrio, reveals recent research results and shares ideas on how to harness the next level of strategic potential for new and existing cloud-based contact centres… Continue reading What’s next for contact centres that moved to the cloud during the pandemic?