Category Archives: Guest Content

Why CRM Is Essential For Effective Contact Centre Engagement

BLOG: Colin Hay, VP Sales, Intelecom UK looks at the advantages of smarter CRM… Customer relationship management (CRM) is a moving target of definitions and associations. Even full time professional industry watchers have to update their standard definitions to reflect the evolution of a market that Gartner forecasts will be worth $36.7 billion in 2017. Continue reading Why CRM Is Essential For Effective Contact Centre Engagement →

Q&A with Jeremy Payne, International VP Marketing at Enghouse Interactive

In this piece, Enghouse Interactive’s International VP Marketing, Jeremy Payne, talks about future market trends that are likely to impact the world of customer interaction and the new technologies that will help to facilitate them. He also evaluates the changing role of the contact centre over the next ten years… Continue reading Q&A with Jeremy Payne, International VP Marketing at Enghouse Interactive →