Category Archives: Guest Content

Speaking your customer’s language

Usain Bolt ran 100m in 9.58 seconds. This world record made him a household name sparking global media interest. This news required little translation, it spoke clearly to everyone. As it turns out, people like ‘fast’, especially in terms of customer communications. In the age of digital technology, waiting patiently for a response no longer feels acceptable. Customers want rapid, yet tactile, communication in their own language. Continue reading Speaking your customer’s language

The Truth about Self Service, Bots & Intelligent Assistance

Thomas Rodseth, VP of Product & Marketing at Intelecom explains the options when it comes to intelligent assistance… Sometimes a technology takes an age to go mainstream. Other times it appears to arrive like a thunderbolt out of nowhere. Bots chose the high impact option when they arrived in Q1 2016. By mid-summer they were sliding down Gartner’s famous trough of disillusionment accused of being over hyped and inadequate in meeting expectations for the human touch. Continue reading The Truth about Self Service, Bots & Intelligent Assistance