Category Archives: Guest Content

Rage against the machine

Remember Tay? Microsoft’s xenophobic, racist chatbot was a lesson in inefficient AI. The experiment, held on a dedicated Twitter account, quickly descended into chaos when the chatbot began sprouting Nazi support and offending Twitter users in various awful ways. Here, Howard Williams, marketing director of live chat software specialist Parker Software, considers the negative consumer reactions to chatbots and whether the negativity against the technology is necessary. Continue reading Rage against the machine

Why CRM Is Essential For Effective Contact Centre Engagement

BLOG: Colin Hay, VP Sales, Intelecom UK looks at the advantages of smarter CRM… Customer relationship management (CRM) is a moving target of definitions and associations. Even full time professional industry watchers have to update their standard definitions to reflect the evolution of a market that Gartner forecasts will be worth $36.7 billion in 2017. Continue reading Why CRM Is Essential For Effective Contact Centre Engagement

Q&A with Jeremy Payne, International VP Marketing at Enghouse Interactive

In this piece, Enghouse Interactive’s International VP Marketing, Jeremy Payne, talks about future market trends that are likely to impact the world of customer interaction and the new technologies that will help to facilitate them. He also evaluates the changing role of the contact centre over the next ten years… Continue reading Q&A with Jeremy Payne, International VP Marketing at Enghouse Interactive