Category Archives: Market Research

B2B Companies Must Adopt AI-Powered Conversation Automation to Meet Customer Expectations, 451 Research Finds

As growth slows for the second quarter in a row, Conversica, the leading provider of Conversation Automation solutions for enterprise revenue teams, and 451 Research, part of S&P Global, release new data showing those without conversational AI are now far behind in the race to meet rising customer expectations. Continue reading B2B Companies Must Adopt AI-Powered Conversation Automation to Meet Customer Expectations, 451 Research Finds

Think outside the chatbot box: 88% of over 65s feel ‘shut out’ by online brands

Twilio, the leading customer engagement platform, released new research that uncovers how older consumers are being left behind when businesses digitise their customer facing operations. This new data demonstrates a need for organisations to take a more thoughtful approach to their digital engagement to ensure inclusivity, personalising the options available depending on the needs of individual consumers. Continue reading Think outside the chatbot box: 88% of over 65s feel ‘shut out’ by online brands