According to Forrester’s 2026 Budget Planning Guides, volatility is tempering 2026 budget optimism. Tariffs, trade wars, cyber threats, and economic uncertainty are resetting budget expectations, signalling a shift toward more cautious growth planning. Continue reading Forrester’s 2026 Budget Planning Guides: Leaders Grow More Cautious As Economic Uncertainty Persists
Tag Archives: Forrester
Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience
According to Forrester’s Global Total Experience Score Rankings, 2025, when companies align their brand promise with the experiences they deliver across both customer and non-customer segments, they are better positioned to win and serve customers — unlocking up to 3.5x revenue growth and significantly boosting customer loyalty. Continue reading Forrester Introduces The Total Experience Score: A New Metric For Measuring The Power Of A Unified Brand And Customer Experience
Forrester Introduces Brand Experience Index To Measure The Interconnectedness Between Brand And Customer Experience
According to Forrester’s Brand And Customer Experience Together Power Growth research report, a strong brand experience (BX) and customer experience (CX) are crucial drivers to long-term revenue growth. Continue reading Forrester Introduces Brand Experience Index To Measure The Interconnectedness Between Brand And Customer Experience
Quadient Named a Leader in Journey Mapping by Independent Research Firm
Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels, announced today the company has been named a Leader in The Forrester Wave™: Journey Mapping Platforms, Q2 2022. Continue reading Quadient Named a Leader in Journey Mapping by Independent Research Firm
Forrester Research has named NICE inContact CXone a leader for Cloud Contact Centres
NICE inContact, a NICE business announced that NICE inContact CXone, the world’s #1 cloud customer experience platform, has been named a leader for Cloud Contact Centers by Forrester Research. CXone received the highest possible score in the market presence category and is top ranked in the current offering category. Continue reading Forrester Research has named NICE inContact CXone a leader for Cloud Contact Centres
Forrester Releases France, UK & Germany 2017 Customer Experience Index Results
Customer experience rankings differentiated regionally in Europe, according to Forrester’s 2017 Customer Experience Index (CX Index™). The new data released today reveals that while CX quality remained poor in France and worsened in the UK, it slightly improved in Germany. Continue reading Forrester Releases France, UK & Germany 2017 Customer Experience Index Results