Tag Archives: SAS

Oi invests in analytics technology to improve customer relationships using big data

PRESS RELEASE: After deploying SAS® Visual Analytics, Oi, a pioneer in providing converged communication services in Brazil, is seeing positive results in customer relationship management (CRM). The company gathered multiple databases into a single interface, allowing it to enter data faster and boost access to information and decision-making tools. With SAS Visual Analytics, Oi doubled productivity in customer service and increased the number of KPIs monitored by about 60 percent. Continue reading Oi invests in analytics technology to improve customer relationships using big data

Swisscom elevates customer engagement with SAS® analysis of social media using text analytics

PRESS RELEASE: Swisscom is turning to analyzing social channels with SAS® to boost customer communication and engagement. Using text analytics, Switzerland’s leading telecommunications company can now identify and address customer posts, trending topics and interesting discussions on social channels. And they quickly address customer call center inquiries with the same underlying technology. Continue reading Swisscom elevates customer engagement with SAS® analysis of social media using text analytics

SAS Positioned as a “Leader” in Multichannel Campaign Management: Gartner Magic Quadrant

PRESS RELEASE: True to its philosophy of adding value for its customers, SAS invested 25 percent of 2013 revenue (US$3.02 billion) in the research and development of new and existing products. This included expanding and improving SAS® Customer Intelligence solutions to help address customers’ digital transformation needs in 2014. SAS’ commitment to the market has been recognized by Gartner Inc., which named SAS a “Leader” in its new Magic Quadrant for Multichannel Campaign Management1. This is the eighth year SAS has been positioned in the Leaders quadrant. Continue reading SAS Positioned as a “Leader” in Multichannel Campaign Management: Gartner Magic Quadrant

SAS® Analytics in the cloud helps Lenovo hear voice of customers

PRESS RELEASE: SAS® Analytics in the cloud is helping Lenovo transform itself into the industry’s leading consumer-driven company.
Lenovo is running powerful big data analytics software from SAS, the global leader in analytics (per IDC and Forrester), on the public cloud infrastructure of Amazon Web Services (AWS). The computer manufacturer is combining insights from its own data with unstructured data, such as social media, product reviews, customer forums, call center logs and online chat sessions.  Continue reading SAS® Analytics in the cloud helps Lenovo hear voice of customers

SAS® Customer Intelligence addresses digital business challenges

PRESS RELEASE: The latest version of SAS® Customer Intelligence will help businesses connect data, analytics, and data visualization to become more digitally adept. The new solution brings together digital data from more sources faster than ever before. Quick and easy access to all digital data – social, mobile or e-commerce – leads to quicker decisions for customer engagement and digital operations. SAS Customer Intelligence provides marketers with answers in minutes or seconds and displays reports with graphical clarity using visual analytics reporting capabilities.  Continue reading SAS® Customer Intelligence addresses digital business challenges