Selligent Marketing Cloud, the B2C marketing automation company, and Calabrio, a leading provider of customer engagement and analytics software announced an alliance to bridge customer care technology and digital marketing capabilities to enhance the customer journey. The market-first collaboration will enable brands to marry data gleaned from customer care engagements with digital marketing communications to create a full view of the customer and deliver consistent customer experiences. Continue reading Selligent Marketing Cloud and Calabrio Partner to Connect Contact Centre and Marketing Insights →