Salesforce announced it has signed a definitive agreement to acquire Cresta, the voice-first operating system for customer experience. Cresta’s voice agents resolve complex customer calls end to end. Its platform guides human representatives in real time and analyses every interaction, bringing people and voice agents together on one platform. Continue reading Salesforce Signs Definitive Agreement to Acquire Cresta
Monthly Archives: November 2026
Coforge Launches BridgeCX Real-Time Personalization Solution Built on Pega Customer Decision Hub and Mastercard Dynamic Yield
Coforge Limited, a global AI-native engineering services leader, announced the launch of BridgeCX, a next-generation customer engagement solution built on Pega Customer Decision HubTM from Pegasystems Inc., the enterprise AI software company for mission-critical work, and integrated with Mastercard Dynamic Yield. Continue reading Coforge Launches BridgeCX Real-Time Personalization Solution Built on Pega Customer Decision Hub and Mastercard Dynamic Yield
Parloa’s Agent Management Platform now sold as an SAP Solution Extension for agentic customer interactions
Agentic CX leader Parloa announced that its Agent Management Platform is now available as an SAP Solution Extension under the name “SAP Conversational Agent Management by Parloa.” Parloa enables customers to build, deploy and manage AI agents across the full customer lifecycle and all channels, with built-in controls to improve every conversation. Continue reading Parloa’s Agent Management Platform now sold as an SAP Solution Extension for agentic customer interactions