Avtex, an end-to-end Customer Experience (CX) consulting firm, announced its acquisition of NuSoft Solutions, a Detroit-based leader in digital consulting solutions across the Microsoft ecosystem. Continue reading Avtex Acquires NuSoft Solutions →

Freshworks, a global innovator in customer engagement software, announced it has acquired Natero, Inc., a leading customer success management software company. The acquisition gives Freshworks a SaaS platform that unifies marketing, sales, support and, now, customer success. With Natero’s AI/ML-powered technology, the Freshworks platform puts actionable data in the hands of customer success professionals. Continue reading Freshworks Acquires Natero, a Leader in Customer Success Cloud Software →

Enghouse Systems Limited announced it has acquired Vidyo, Inc. for a purchase price of approximately $40 million. Vidyo’s annual revenue is approximately $60 million. Continue reading Enghouse Systems Acquires Vidyo →

SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, announced it has acquired Salesfusion, a leading provider of marketing automation solutions recognized in the Gartner Magic Quadrant for Lead Management. Continue reading SugarCRM Acquires SaaS Marketing Automation Innovator Salesfusion →

Organizations can now provide a true digital consumer experience, as NICE announces the next generation of customer service: Smart Digital Conversations. Enterprises of all sizes can now dynamically connect with every consumer based on their preferences. This is enabled by the acquisition of Brand Embassy, a leading provider of digital customer engagement. Continue reading NICE Accelerates the Cloud Experience Revolution with the Acquisition of Brand Embassy →

Pegasystems, the software company empowering digital transformation at the world’s leading enterprises announced its acquisition of In The Chat (ITC), an enterprise-grade digital customer service platform provider that unifies text messaging, social media, live chat, email, messengers, and chatbots into a seamless conversation with customers. Continue reading Pegasystems Acquires Leading Digital Messaging Platform Provider In The Chat →