Adobe announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, for $4.75 billion, subject to customary purchase price adjustments. With nearly 5,000 customers, Marketo brings together planning, engagement and measurement capabilities into an integrated B2B marketing platform. Continue reading Adobe to Acquire Marketo
Category Archives: Acquisitions & Mergers
Bertelsmann and Saham plan to Create Leading Customer Relationship Management Group
Bertelsmann and Saham have announced to enter into a long-term partnership and plan to combine their worldwide Customer Relationship Management (CRM) businesses. The new company would employ around 48,000 people in 25 countries and generate revenues of approximately €1.2 billion. Continue reading Bertelsmann and Saham plan to Create Leading Customer Relationship Management Group
Vonage Announces Agreement to Acquire NewVoiceMedia, an Industry-Leading Cloud Contact Centre Provider
Vonage has entered into an agreement to acquire privately-held NewVoiceMedia, an industry-leading cloud Contact Centre-as-a-Service (CCaaS) provider, for an equity price of $350 million paid in cash. Continue reading Vonage Announces Agreement to Acquire NewVoiceMedia, an Industry-Leading Cloud Contact Centre Provider
Twilio Acquires Ytica: Accelerates Twilio Flex Roadmap
Twilio, the leading cloud communications platform announced it has acquired Ytica. A long time Twilio partner, Ytica provides highly customizable contact centre reporting, speech analytics and workforce optimization (WFO) software to enhance agent performance in the contact centre and provides businesses a unified view of the way they engage with their customers. Continue reading Twilio Acquires Ytica: Accelerates Twilio Flex Roadmap
Zendesk Acquires the Company Behind Base to Deliver Software Designed for Salespeople
Zendesk announced it has acquired FutureSimple Inc., the company behind Base. Base is known for building modern, easy-to-use sales force automation software designed to help salespeople do their jobs more effectively. Zendesk will invest in Base’s ongoing market growth and product development, focusing on existing customers and delivering products for smaller, fast-growing sales teams, expanding to larger organizations over time. Continue reading Zendesk Acquires the Company Behind Base to Deliver Software Designed for Salespeople
Sangoma Completes Acquisition of Digium
Sangoma Technologies, a trusted leader in delivering Unified Communications solutions for SMBs, Enterprises, OEMs, and Service Providers, both on-premises and in the cloud announced that it completed its previously disclosed acquisition of Digium. Continue reading Sangoma Completes Acquisition of Digium