Category Archives: Guest Content

How brands need to adopt a new model to deliver meaningful conversations

By Neil Titcomb, Regional Sales Director Northern Europe at Eptica... The growing importance of customer experience is fundamentally changing how companies are structuring and delivering service to consumers. The old model of a voice-centric call centre that was expanded piecemeal to cover new channels is simply too labour-intensive and fails to deliver the fast, consistent and high quality conversations that today’s consumers are demanding. Continue reading How brands need to adopt a new model to deliver meaningful conversations

What do older generations want from customer service?

It may surprise you that one in five Twitter users are aged over 50, over 59 per cent of seniors have made a digital purchase in the past three months and a colossal 28 million seniors have a Facebook account. Clearly, online tools are not just for the younger generation. To illustrate this, live chat developer, Parker Software, has created a free, downloadable infographic detailing why the older generation is choosing online live chat applications as its preferred method of communication with businesses. Continue reading What do older generations want from customer service?